Adwords (PPC)

Google Adwords

Google AdWords is paid advertising otherwise know as pay per click (PPC) advertising on Google. The effectiveness of this form of online marketing is based on your choice of AdWords, and whether they match what people are searching for. Every business- big, small, local or international desires to be found on the first page of Google.  Google Adwords empowers you to reach customers right when they need you. How often do we get past the first few pages on Google when searching for a local tradesmen, accountant or hairdresser? Not often, as we are a convenience driven society and usually the most prominent or popular options are always on the first pages anyhow.

 

Measuring Adwords success

 

Success is based on a combination of strategy and organic online traction. Google Adwords success is very measurable so you can track everything – including your Return on Investment (ROI), website traffic, conversion rate and all other information surrounding the success of keywords in your market. SEO professionals are very equipped at assisting businesses in increasing their rankings, however Google Adwords levels the playing field if you don’t have the budget to employee a full-time SEO professional devoted to constantly monitoring the market.

 

Location Based Adwords Campaigns

 

Location targeting is an option that makes your customer reach reliable, and essentially allows you to get the most from your Adwords dollar. Don’t waste your money on being visible to people in Japan when you have a local coffee shop in Sydney. Proximity – specifically radius targeting can help you reach out exactly where you need to. Depending on your market, you even have the ability to target high or low-income areas. This is a highly perosnalised form of marketing that will sift out unwanted traffic, and derive the right audience to you doorstep.

 

Why Do I Need Adwords?

 

Google changed online marketing forever with this self-service advertising program, and today, Adwords is to thank for businesses generating billions of dollars of revenue. This flexible form of marketing gives insight into the backend specifics and allows you to channel in on your desired audience. Ad extensions give you the option to foreground related images, your contact details or a cluster of links to your site. Due to the integration of Google Adwords you will have access to non-search related sites like Gmail and YouTube at your disposal.

 

The competitive side of this marketing approach can actually work in your favour, as it means you will see results much faster than SEO for example. As soon as your Adwords account goes live your ads will begin appearing when users search for your chosen keywords or keyword combinations. Get on board with this efficient online marketing approach that will drive instant results for your business.

SAME BUDGET

DIFFERENT RESULT

adwords digital marketing

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Cost effective

Adwords is direct, uncomplicated and you only pay when someone clicks your advertisement. You can have an exact figure in you mind and generate your Adwords campaign based on this. Regardless of how little or how large your budget is, anyone can reap the benefits of Adwords (PPC). If you're working with an Adwords professional they can implement techniques that will make you cost-per-click (CPC) gradually decline over the duration of your campaign. The idea is to increase traffic without increasing costs.

Specific and targeted marketing

Google Adwords targeting is precise. You have the power to channel in on specific geographic locations for each campaign you launch, including entire countries, specific towns or even a radius of a strategically selected location. Another beneficial aspect of AdWords marketing is it allows you to target people searching for or viewing pages about your targeted location, even if they may not be physically located there. You have the ability to target mobile device users, or users at certain times of the day. Adwords even incorporates foreign language targeting for added effectiveness.

Keep track of everything

With Google AdWords, each and every facet of your campaign can be measured and monitored. This includes the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost-per-click (CPC), cost per acquisition (CPA), etc. It's simple enough to measure your return on investment (ROI) if you have a dedicated professional or team constantly staying vigilant by reevaluating keywords/ads and ad groups. You're bound to notice you're metrics will progressively improve if you can digest and learn from your metering information.

Highly relevant

Google is constantly presenting the most up-to-date responses to users search results. Even if you pay more for your keywords in the Ad auction it doesn't necessarily mean you will rank higher over a competitor. It's multifaceted and comes down to the quality of your landing page and the click through rate. User experience and site relevance plays a huge role in the success of your Adwords campaign.