Our Marketing Bible
Choosing A Domain Name:
My First tip for choosing a domain name is keep it short! I’ve experienced the annoyance of typing littleripplemarketing.com.au all the time (and It’s nowhere near as long as some domains I’ve come across).
My second tip is to try and include a keyword in your domain name, this will help anyone identify what you do, including Google and other search engines. For example, littleripplemarketing.com.au – I wonder what that company does? No brainer, right?
My third, which I feel is pretty obvious, is make it as close as possible to your business name. I suggest staying away from domains that are not .com, .com.au, or .org. If someone already has the .com version of your domain seriously consider another name and if someone in the same industry has a domain that is very close to yours (a letter or two diﬀerent) consider changing it as well. The last thing you want to do is create some kick ass marketing campaign only for your competitor to get the traﬃc because people think you’re the same brand. Also, where possible register both the .com.au and .com version so you can redirect traﬃc from one to the other.
Choosing A Hosting Provider:
This may seem like an extremely simple step in your business – and yes, it can be, but it also has the potential to be a huge headache if you don’t get it right. Changing hosting providers is one of the most exhausting experiences I have had to go through, and I own a digital marketing company! Get it right from the start and you will save yourself a lot of stress!
Where you can, try and use the same provider for your domain registration, web hosting and email hosting. Do not go to the ﬁrst 99 cent domain registration ad you see in Google. Make sure the provider you choose has 24/7 phone support and that your website will be backed up. Another crucial factor is that their server is in the same country as the majority of your target market, this will help with website speed.
Professional Email Address:
If you are still using a Gmail or Outlook email address for your business I suggest transferring across to a professional email address. If you already own a domain name this shouldn’t cost much and could even be free. Contact your hosting provider, if they’re decent they will help you set it up.
Do not go and register 10 email addresses when there is only one of you. Having [email protected], [email protected], [email protected], sounds professional, but beware it could triple the amount of emails you need to keep track of. When does anyone take that much notice of the email address? You basically just check if it’s Gmail or professional, a name, or a generic email address and that’s about it. Once you have set up a professional email address invest a little time in creating a nice signature for the bottom of each email (there are plenty of free generators out there for this).
While we are on the topic of professionalism I would suggest looking into a 1300 number. They are very cheap (as little as $15 a month) and can be redirected to your mobile or landline numbers, giving your business good mobility. They also give the impression that you’re bigger than a spare room out the back of your house (not that there is anything wrong with working from your spare room!).
Back Your Shit Up
Remember what your teachers told you about saving and backing up everything – well they really were right on that one. BACK EVERYTHING UP! Get this right from the start to avoid huge headaches. The amount of times I have lost an abundance of work which costs me hundreds of hours is embarrassing. Back your emails up, back your photos up, back your website up. Back all of your shit up! Especially your business stuﬀ. There are so many free and cheap cloud-based storage systems these days that no one has any excuse not to back up. Dropbox gives up to 20gb free for referrals It is worth heading to fiver.com and seeing how someone can do this for you, for as little as $5 USD. Do not rely on anyone else to do this for you – your videographer, your photographer, I don’t care how long you’ve known them. Get a copy of the original ﬁles and store them in two diﬀerent places (one preferably cloud-based).
Now you know some of the basics to starting your digital marketing revolution keep reading The Bible and become a disciple. Next up we have optimization where we lay out how to get your website running smoothly and point out some nifty hacks and design insights that we wsih we had of known at our first rodeo.