bread and butter of Google Ads
google search network
Your ads can appear with Google search results and on other search sites when your keywords are relevant to a user’s search.
Google search sites:
Ads can appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, Google Shopping, Google Images, and Google Maps – including the Maps app.
How fast are results?: You can have traffic today
works faster than SEO
Google Ads is more immediate than SEO since you can create advertising campaigns almost instantly and start getting targeted traffic while with SEO you need a lot more time (especially for new websites) to get good rankings and traffic.
With Google Search Network it is easier to calculate the ROI while with SEO is more difficult because there are a lot more factors that play a role and not just ad spending and revenue.
With Google ads search network you can advertise on other Google websites and websites that use Google Adsense but the results from SEO are only for the search results pages.
Our Google Ads team can start increasing traffic to your site today!
Get seen at the top: outsmart the rest
Beat Your Competition
When someone searches for something related to your product/services online, and you aren’t running ads, but your competitors are, then that means trouble for you. You’ll lose business almost instantly.
We can keep an eye on them to see how they are promoting their business, what kinds of ads they run etc. The transparent system of Google Ads helps us do this. We can help you grab opportunities that come your way and make you stand out from your competition.
Performance tracking : transparent & actionable
It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Also, they are much more expensive than Google Ads.
Google Ads, on the other hand, would tell you exactly what happened with the campaign. You would know:
- How many clicks.
- How many leads have been generated.
- How much traffic you have got from Google to your website.
- Which keywords generated the most traffic and leads.
- How much does it cost you per lead.
This information helps our Google Ads specialists understand what worked and what didn’t. Using this information, we can then tweak your campaigns until we achieve optimal results for you.
The facts : what to expect
Google Search Network Stats
Not only are both Google Ads a relatively cheap cost per click compared to other marketing avenues, but they also target people where and when they most likely to need your product.
49 percent of people said they click on text ads; 31 percent on Shopping ads; and 16 percent on video ads (Search Engine Land, 2019)
63 percent of people said they’d click on a Google ad (Search Engine Land, 2019)
On average, 41 percent of clicks go to the top 3 paid ads on the search results page. (Wordstream)
The average click-through rate for an ad in the first position is 7.94 percent. AccuraCast
PPC visitors are 50 percent more likely to purchase something than organic visitors. (Unbounce)
Search ads can increase brand awareness by 80 percent. (Google)
WE VALUE OUR CUSTOMERS FEEDBACK
Our clients say
I have been absolutely blown away by Little Ripple Marketing’s attention to detail, ingenuity and their friendly approach. They have broken the information down for me so that I can improve areas of my website in ‘easy-to-tackle’ steps. I cannot recommend them highly enough!
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