SEARCH ENGINE OPTIMISATION
Increase sales organically through search
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization (SEO) is a vital component to your business's success, as it allows potential customers to find you – right when they need you. By incorporating SEO you will undoubtedly increase web traffic that will generate more business opportunity for your company.
We provide high-quality services for Search Engine Optimization, It includes:
- Keyword Analysis & Strategy
- Website Architecture Optimization
- Code Optimization
- Content Strategy & Optimization
- Keyword Position Tracking
- Monthly Reporting
How can SEO improve my online presence?
SEO is one of the essential online marketing strategies to help your business improve its online presence, increase traffic to your site, target leads, and obtain more conversions and revenue. That’s why SEO is a critical part of a successful business.
SEO is a multifarious strategy.
SEO means or describes an umbrella term for many smaller strategies that work together to improve your Google ranking to create an effective conversion and revenue-generating machine — your website.
We have listed these strategies below.
In order for your site to be best received by search engines we will ensure the content, layout and structure is crafted in the most effective way.
We are equipped with the skills to help you rank higher than an existing competitor through link analysis that will assist with exposure while influencing link opportunities.
With our Keyword Research tools we can comb through our extensive keyword database and find the perfect target keywords that your website should go after.
The crux of SEO competitor analysis is based on the ability to uncover the strategy and online tactics of your competitors and effectively mimic their approach or generating an even stronger online tactic to strive for success.
Maintaining a steady stream of fresh content on your website will add to the overall user experience tenfold. By keeping your content constantly updated you become an accurate and informative tool for your customers.
To ensure constant progression with your online success, we can generate reports that monitor and track key indicators that will outline your strong points and areas in need of optimisation.
How can SEO help your business grow?
How can you know for sure that SEO will help your business thrive and grow? Though there is no way to give tangible figures of how much your business will grow with our SEO services, you can rest assured that your site will increase in search engine rankings, gain more traffic, and convert more customers.
A few reasons why:
While paid advertising, such as Google ads and social media campaigns and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
Organic results receive a lot more clicks that paid ads. This study shows that 70-80% of all searchers ignore paid ads and focus only on organic results.
Optimising your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
When you target important keywords correctly, you’ll have a higher placement in search engine results pages. When you rank highly for an important keyword, you’ll get more site traffic. Studies show that the first position on results pages gets roughly 33% of clicks, while the second position receives around 15%, with decreasing numbers from there. The top SERP position truly is a prized location , and if you can get there, you’re going to see an increase in site traffic.
When more people visit your site because of your high rankings in search results, it means that you’ll also earn more conversions. Increased conversion paved the way for business growth
What We Do Best
Harnessing SEO to transform your online presence
Each business is different, every business has different success rates.
SEO is like planting a tree. It takes time and diligence to see results.
If you are looking for quick results, SEO is not for you.
If you want to properly cultivate your online presence, generate organic traffic and establish a strong client base, SEO is for you.
Before getting started, the nuts-n-bolts of a website must be evaluated and repaired.
Like building a house, a website must be built upon strong foundations.
This ensures a healthy start to a digital marketing campaign.
What is a website if no one visits?
all businesses these days have a website. Simply having a website is no longer enough.
We leverage the highly sophisticated Google algorithm to work for your business by positioning it to receive organic traffic.
Once enquiries start to become customers and a steady client base is established, our efforts are rewarded with an increase in revenue.
Increases in revenue generated through proper marketing allows for small businesses to invest in expansion. This is when our ripples become waves.
Communication is key. Any good relationship depends on open dialogue. Marketing is no different.
With the use of industry-leading software, we keep you updated.
Comprehensive on-site metrics, ranking and visitor traffic reports are all part of the service.
Dedicated Account Manager
Our experienced account managers conduct in-depth keyword research, analyze meta-data, check your competitors and track performance. They will keep you updated on the progress of your campaign and will be available over the phone or email to answer your questions.
Should I hire an SEO agency?
Depending on your workload, eagerness to learn, and the complexity of your website, you could perform some basic SEO yourself. Or, you might discover that you would prefer the help of an agency.
Every business will be different and have different goals. SEO itself can be a full time job. A larger business the answer to this question is likely going to be yes. A smaller business may decide to try this themselves. As a small business owner you will already be being pulled in lots of directions. If you are willing to extend your working hours and use up some of your free time this could save you some money.
Keep in mind that ranking well on search engines can significantly increase your business revenue, which may very well justify spending more now to hire an SEO agency.
CHOOSE YOUR SEO CAMPAIGN PLAN
We follow Google webmaster guidelines
Following the Google webmaster guidelines will help Google find, index, and rank your site.
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
We avoid the following techniques:
- Automatically generated content
- Participating in link schemes
- Creating pages with little or no original content
- Sneaky redirects
- Hidden text or links
- Doorway pages
- Scraped content
- Participating in affiliate programs without adding sufficient value
- Loading pages with irrelevant keywords
- Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
- Abusing structured data markup
- Sending automated queries to Google