What is search engine optimisation (SEO)? - Search Engine Marketing

If you want to generate leads for sales and traffic for your website, as a business owner you must have users directed to your website through Google and other search engines. Search engine optimisation (SEO) is a mandatory marketing tactic, which will make you more visible online to potential prospects and ultimately lead to a profit margin expansion for your business.

The nature of the traffic that SEO derives for you business is very specific and high intent, so it is of the utmost interest to your business to excel in all areas of this intricate marketing scheme. This marketing discipline is heavily focused on growing visibility in organic result (non-paid search engine results), and is a combination of both technical and creative elements that will achieve exposure and gain traffic for your website. There’s more to it than just ‘keywords’, good SEO encompasses strategy linking and structuring your site in a way that a search engine can easily digest.

Choosing to focus on optimal user experience (e.g. quality engaging content) combined with SEO strategies, will make you a frontrunner for generating organic traffic. Considering how search engines are continuing to progress at a rapid rate the importance of SEO is not going to halt anytime soon.

Cost effective

In comparison to the costs associated with other forms of digital marketing like Google Ads advertising, social media marketing, or purchasing leads for an email-marketing program, SEO provides quite a good return on investment. While PPC may drive more revenue, social media may be great for building an online image and stable reputation; your organic SEO in many ways remains a foundation for your online presence.

As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people too.

How it works


Google’s algorithms are complex and hard to decipher, Google is always looking for pages that have timely, relevant information that coincides with the users search. They will sift through your website taking note of how the content is sequenced otherwise known as crawling and algorithmically evaluating whether what you are displaying will be relevant to the users search. This is where the effectiveness of your keyword choices is vital; those who have invested time into researching their keywords will prevail. 

Ways to get direct valuable traffic to your site


Other elements examined by Google’s algorithm that will determine whether you successfully generate the right kind of traffic to your site include how people engage with your site. Can they find what they’re looking for immediately? Do they stay on your site once they have arrived? Do they click back to the search list instantly to click another link? Or do they ignore your site in the search list completely? These are all important factors that Google monitor and that you should keep in mind when constructing your online presence.

If you want your site to rank in contrast to competitors the overall usability needs attention. If the graphics on your site hinder the loading speed or your site doesn’t transfer from desktop to mobile view seamlessly, your site may lose its ability to reach potential customers. Content is important, it needs to be unique, informative and easy to digest for users. Remember hundreds of factors are considered by Google’s algorithm in response to searches so it’s important to remain observant.

Somewhere between 80-90% of potential customers now actively check online reviews and seek specific testimonial prior to committing to a purchase. This number is continuing to climb as everyone now takes to the Internet to search for products and services purely because of the variety and accessibility. If you want to be seen and have broad local and global reach, without organic SEO people will really struggle to locate you. Contact our SEO team at Little Ripple Marketing to find out more.

 

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